In the 2026 Trend Report, our Founder, Claire Koryczan, gives a compelling perspective on why creativity and entrepreneurial leadership must remain central as AI becomes embedded in daily work. She warns that without intentional design, organisations risk defaulting to technology at the expense of critical thinking and connection.

 

Drawing on neuroscience, Claire explains how experiential learning reactivates the brain’s creative capacity and supports adaptability in times of change. Her insights position creativity as a strategic lever for performance and wellbeing, and highlight entrepreneurial leadership behaviours as the foundation for thriving in an increasingly uncertain, AI-augmented world.