Leadership, Reimagined

Over the last decade or so, since the birth of the smartphone in 2007, the way we build and grow businesses has radically changed.

What we need and expect from leadership is now entirely different.

As consumers, we expect so much more because of our devices and their 24/7 accessibility and this has fundamentally changed our behaviour, our wants and needs.

We spend a lot of time with our smartphones these days. Some might say – too much!

Technology is now so accessible that literally anyone can innovate and distribute to a global audience.

Disrupt or be disrupted.

Disruption is everywhere, not just with essential travel apps like Uber and Citymapper revolutionising the travel space, but with companies in even the most highly regulated industries like finance; with ‘mobile-first’ user experiences, underpinned by AI, from N26, Monzo and Starling Bank.

Competition is no longer about industry peers, but from FAANG’s; FaceBook, Amazon, Apple, Netflix and Google, or from the startup world, nipping at the corporate world’s heels!

All fighting to hire the best talent in the world and increase their reach and value.

The need to innovate has never been more critical for survival in the modern business world.

And all of this has happened in just the last decade.

We are standing at the tip of this iceberg. With significantly more change to come when AI and automation are ubiquitous in all of our businesses, and the digital products and services, we continue to consume.

What does this mean for leadership?

And how have the changes in the last decade evolved the way we now need to lead our businesses?

For leadership — we need to get ready today, for tomorrow!

Our businesses need us and our teams to consistently deliver our best performance, quarter after quarter, year on year in a fast-moving world of increasing uncertainty.

Continuous innovation

To satisfy changing customer demands, businesses must be continuously innovating to stay ahead. Developing new products and services, and innovating internal ways of working. Imagining new and better ways.


In order to do this, we cannot do it alone. In this era, we must collaborate together. Internally with our peers, our teams and externally with new partnerships (start-ups) and new technologies.

Unlimited possibilities

And do all of this in a globally and digitally connected world. The possibilities are endless, like never before.

Yet also how daunting, when this is alongside unlearning and relearning, so as not to get left behind.

However, applying outdated leadership approaches, models and frameworks simply don’t work anymore.

Having an analogue mindset in a digital world, with behaviours and attitudes from the previous era of work is quite simply, not fit for purpose.

The best advantage you can give yourself is to embrace the change. The future is bright when we are fully engaged and can meaningfully contribute to it.